Google stated that 90 per cent of 135,000 print publishers in India do not have websites yet, and thus it aims to bring this number online.
Project Navlekha comprises a tool that uses Artificial Intelligence (AI) to render any PDF containing Indian language content into editable text, making it easy for print publishers to create mobile-friendly web content. Through the initiative, Google aims to “bring more relevant content online”.
I collab with Google brand studio and R/GA APAC team to illustrate the and escalate to motion.