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Nike Adapt BB

Recently won 3 X Bronze at Cannes Lion 2019.

The inaugural voice-activated sneaker release provided enthusiasts with an exclusive pre-release opportunity to purchase the Adapt BB, which Nike heralds as its most advanced and customized fitting model to date.

Nike x Google | R/GA | Tommy | Design Direction & Execution

New Gallery

Gemini Brand

Verizon

Verizon 5G has become a reality. The Verizon app is pre-installed on the new iPhone 12 to highlight the device's advanced features, leveraging the high-speed capabilities of Verizon's 5G network.

R/GA | Tommy I Design Direction & Execution

Ex on the Beach

Nike / Tommy Korad

Imagine the iconic image of former NBA athletes spending their summer at the beach. This visual concept serves as the centerpiece of Nike Sportswear's summer campaign, showcasing basketball superstars in a relaxed, coastal setting.

Tommy : Creative / Visual

General Assembly

General Assembly is a private, for-profit educational organization with campuses in numerous countries worldwide. It specializes in teaching entrepreneurs and business professionals practical technology skills. The organization offers courses in mobile and software engineering, data science, product management, and other digital-related disciplines.

The proposal involves restructuring the dashboard by implementing a card system and incorporating color states. This exploration will encompass a range of design approaches from sophisticated to bold.

General Assembly/Tommy/UX, UI design

TOYOTA

Toyota Brand Exploration.

Saatchi & Saatchi | Tommy | Design Director

Shiseido

A redesign sprint was conducted for the Shiseido Professional website, along with the development of an accompanying e-learning platform.

R/GA Tokyo | Tommy | Lead UI

NFS 2020

Nike Factory Store visual update for social & retails.

R/GA | Tommy | Design Direction & Execution

Google Store

Google Store Exploration

Google | Tommy | UI direction

Sports Interaction States

An iOS app concept that connects iconic sports moments with digital interaction. The concept aims to bridge human action with the digital space, enabling users to share these memorable experiences seamlessly

/ Tommy

Amazon Care

Amazon Care expanded brand guideline. The guideline is focus on email templates for internal use.

R/GA | Tommy I Design Direction & Execution

BLM

Personal Work to support what matters.

Google Game Fest

Google | R/GA Tokyo | Tommy Korad | Design Direction & Execution

https://v26-dot-gweb-indie-game-showcase.appspot.com/intl/en_uk/

Carvana

Social Campaign Kit

Carvana | Tommy I Design Direction & Execution

We Serve Here

Site concept for McDonald’s corporate.

Nike Golf App

Nike Golf app redesign.

Nike | R/GA | Tommy | Design Direction

Nike X Byte

For their launch on Byte, Nike wanted to show how the platform encourages movement and play. To set the tone, we created a series of custom animations to inspire the Byte community to get up, get creative, and get moving!

Nike x Byte | R/GA | Tommy | Design Direction/Animation

Summer is Serious

R/GA | Nike Basketball | Summer is Serious | Search for The Baddest

Google Live Case

From conception to execution, I collaborated with Google NYC on the Sports in Action theme. The illustrations were produced as part of an artist collection and printed on Pixel cases, available for purchase on the Google Store.

The Mamba

In memory of.

Navlekha by Google

Google stated that 90 per cent of 135,000 print publishers in India do not have websites yet, and thus it aims to bring this number online.

Project Navlekha comprises a tool that uses Artificial Intelligence (AI) to render any PDF containing Indian language content into editable text, making it easy for print publishers to create mobile-friendly web content. Through the initiative, Google aims to “bring more relevant content online”.

I collab with Google brand studio and R/GA APAC team to illustrate the and escalate to motion.

Go to https://navlekha.withgoogle.com/intl/en/#!/overview

More

Break App

Havas Worldwide / Havas Drive

The app is created for the APAC’s biggest celebration of creativity in communications, Spikes Asia, in 2015 to promote Drive's capabilities of the team to market. Available on iOS and Android.

Tommy : Creative / Visual

Nike Run Club

Nike | R/GA

Nike Run Club is part of NIKE+ running app that million athletes have used. The event took place at the Flatiron store NY. The app redesign goes along with interaction screen for runners to access.

Tommy : Creative / Visual

IG Contextual Tools

Facebook / Instagram

At the dawn of stickers. These are explorations for the initial batch. Designers and artists were selected to collab with the team at Instagram HQ.

Instagram | Tommy | Design Direction / Execution

Another one bites the dust

Read: Tommy Korad Visual exploration.

IBM Green Horizon

Havas Worldwide / Havas Helia / Design Director

Havas Helia is part of the worldwide Havas network, helia is a digital agency that uses data to create optimized customer experiences.

The IBM project Green Horizon, the ultimate application of cognitive technology to over 10,000 data sources connected via the Internet of Things. With visual direction to prove that weather data can be sexy.

Tommy : Creative / Visual

Sprite ToolKit

This guide is designed to encourage best practices when utilizing the flavor in both internal and external communications and when featuring MIX By Sprite™ Tropic Berry & McDonalds on marketing communications. 

Corner Stone NY/Tommy Korad

Havas Drive

Havas Worldwide / Havas Drive

Havas Worldwide has introduced a new specialist unit within its network, described as an "agency within an agency," dedicated to delivering innovation and digital business transformation solutions for brands. Initially named "Havas Drive," this unit was later rebranded as "The Beast." The rebranding draws inspiration from the Bengal tiger, symbolizing the unit's prowess and ability to execute with precision and power.

Tommy : Creative / Visual

Havas Drive Survival Book

Havas Worldwide / Havas Drive

The book is designed to present innovative ideas, solutions, and technologies, with the purpose of promoting Havas Drive to the broader network of agencies.

Tommy : Creative / Visual

Court King

Personal social buzz that earns crazy amount of likes and shares on FB. It's a visual concept goes out with the King.

Tommy : Creative / Visual

Visual Exploration

I think it looks awesome to start with.

The brief was to elaborate athlete appearances that will be used over statistics report. WIP.

The New Space Race

Free Think New York

Title design for an opening sequence of a new series, The New Space Race.

Tommy : Design Director / Visual

Nike Tennis

Nike Tennis | R/GA

Visual directions for a US Open digital campaign, Nike tennis.

Tommy : Creative / Visual

Nike Basketball

Nike Basketball | R/GA

When LeBron James lead Miami Heat to the second NBA championship. Nike Basketball echo the celebration on social network by illustrating a golden statue of the king. It broke social record history of NIKE during that time. More of the other campaign can be seen toward the bottom.

Tommy : Creative / Visual design

IBM

IBM / Havas New York

An internal tool for IBM.

Tommy : Creative / Visual

ASICS FuseX

Edleman / ASICS / Design Director

Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations. When ASICS Fuse X running shoes set to exclusively launch in L.A. The creative team from Edleman reached out to Tommy for a collaboration on the exclusive box. The opportunity is rare, the outcome is awesome with freehanded scripting.

Tommy : Creative / Visual

BBC 10

BBC / Havas Worldwide / Havas Drive

An app concept for BBC 10, Thailand. The idea is to digest 10 headlines for Y-Gen. The design is intended to draw their attention rather than being a typical news platform.

Tommy : Creative / Visual

Spikes Asia

Havas Worldwide / Havas Drive

The poster series for the APAC’s biggest celebration of creativity in communications, Spikes Asia, in 2015 to promote Havas Drive's capabilities to the digital market.

Tommy : Creative / Visual

Nike Training App

Nike | R/GA

One of the most successful training apps, Nike Boom. The Nike Boom got facelift then later evolved to Nike NPT.

Tommy : Creative / Visual

Gestures

My doodle GIF. 

Leo Play

Leo Beer / Havas Worldwide / Havas Drive

LEO is one of the best selling beer in Asia. LEO Play is branded to support their long-term campaign for working class population

Tommy : Creative / Visual

Gifto

Havas Worldwide / Havas Drive

Gifto bot concept for Havas Worldwide using cognitive to recommend a gift for you during holidays season.

Tommy : Creative / Visual

MLB JP

Hershey's

Hershey's / Havas Worldwide / Havas Drive

Hershey's 360 social campaign to boost up sell and create social buzz for fans. Thousands have joined and shared. Result was successfully overwhelm.

Tommy : Creative / Visual

PSST....

Samsung | R/GA

Tommy : Creative / Visual

Samsung Holidays App

Samsung | R/GA

Tommy : Creative / Visual

of Dust Football

of Dust Football

Tommy : Creative / Visual

Nike+ Achievements

Nike+ | R/GA

Tommy : Creative / Visual

CNHB FC

Chainat Hornbill FC / Sport Thai Bavaria 

Rebranding , uniform and collateral.

Tommy : Creative / Visual

mySamsung

Samsung / Havas Worldwide / Havas SG

Tommy : Creative / Visual

CIO

CIO / W / Havas Drive

When W, Agency, Paris, requested asian eyes on a transition for Olympic committee. Korad.co was on board giving them the brand adaptation from end to end.

Tommy : Creative / Visual

The Movement Continues

by Tommy Korad

LUI

Tommy Korad / Creative Director

Lui is a global Muay Thai Network that contains all information of Thailand's legacy sport, promotes, creates biggest sport events and consolidate Muay Thai community in one place.

Tommy : Founder / Creative / Visual

Snot

SNOT / Story Telling LA

Tommy : Creative / Visual

Nike One App

Nike | R/GA

Nike One app redesign.

Tommy : Creative / Visual

Beats by Dre

Beats by Dre | R/GA

Tommy : Creative / Visual

Spin York

by Tommy Korad

The beautiful charity campaign that received supports from experienced designers in New York and Thailand who submitted their graphics work for fans to vote. The winning design was printed on t-shirt then sell to raise money. We were successfully raise enough money to buy bicycles for children in northern Thailand who live far from school.

Tommy : Creative / Visual

HXLY

The making of a modern day News app.

Tommy : Creative / Visual

Max Japan

MAX Muay Thai / Tommy Korad

The one and only international Muay Thai event of Thailand. The identity and art direction has set standard for many Muay Thai events to follow.

Tommy : Creative / Visual

AVANI Plus

AVANI Brand Extension. The challenge was to incorporate a "plus" to the original logo. The requirement was to look premium.

Window 10

Microsoft Window 10 / Havas Worldwide / Havas Vietnam

Windows 10 launch in Vietnam.

Tommy : Creative / Visual

 

Immersive Asia

Immersive Asia / Havas Worldwide / Havas Drive

Brand design for the biggest an online casino app. The project started from concepting the name options to indentity design.

Tommy : Creative / Visual

 

Samsung TMSQ

Samsung | R/GA | Design Director

Samsung s5 launched in TMSQ New York.

Tommy : Creative / Visual

Friday Inspiration

Havas Worldwide / Havas Drive

Friday Internal newsletter that's not only to keep everyone up-to-date on tech but also inspires them by the look.

Tommy : Creative / Visual

Wink Wink Productions.

A good friend has been running one of the best production houses called Wink Wink. It's been 12 years and I was asked to create their premium Ts.

Kate Spade

Activation Concept for Kate Spade.

R/GA | Tommy I Design Direction & Execution

Nike Playlist

Nike Play List is an episodic sports show, created for kids—by kids, that lets them reclaim the fun side of sports by owning the conversation and expressing themselves through activity.

The Nike Play List | R/GA | Tommy | Design Direction & Execution

MLS

CornerStone NY / Major League Soccer Creative & Visual directions.

 

Nike Adapt BB

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New Gallery

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TBD

Verizon

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Ex on the Beach

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General Assembly

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TOYOTA

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Shiseido

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NFS 2020

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Google Store

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Sports Interaction States

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Amazon Care

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BLM

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Google Game Fest

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Carvana

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We Serve Here

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Nike Golf App

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Nike X Byte

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Summer is Serious

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Google Live Case

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The Mamba

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Navlekha by Google

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Break App

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Nike Run Club

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IG Contextual Tools

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Another one bites the dust

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IBM Green Horizon

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Sprite ToolKit

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Havas Drive

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Havas Drive Survival Book

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Court King

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Visual Exploration

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The New Space Race

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Nike Tennis

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Nike Basketball

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IBM

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ASICS FuseX

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BBC 10

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Spikes Asia

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Nike Training App

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Gestures

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Leo Play

— view —

Gifto

— view —

MLB JP

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Hershey's

— view —

PSST....

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Samsung Holidays App

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of Dust Football

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Nike+ Achievements

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CNHB FC

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mySamsung

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CIO

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The Movement Continues

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LUI

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Snot

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Nike One App

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Beats by Dre

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Spin York

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HXLY

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Max Japan

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AVANI Plus

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Window 10

— view —

Immersive Asia

— view —

Samsung TMSQ

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Friday Inspiration

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Wink Wink Productions.

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Kate Spade

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Nike Playlist

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MLS

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©2017 Korad.co / tommykorad@gmail.com